Data to Dollars: Unleashing the Power of Conversion Analytics with AJ Davis
Aj Davis, Founder and CEO - Experiment Zone
Data is only as valuable as the insights you glean from it! AJ Davis breaks down the complexities of conversion analytics, sharing actionable tips to translate numbers into profit. This episode empowers aspiring entrepreneurs and established businesses alike to harness the true potential of their data, ensuring they make informed decisions that drive revenue growth and customer loyalty.
Focused-Biz (Focused Business Solutions) is a digital agency specializing in AI-powered marketing, automation, and website solutions for solopreneurs, small businesses, and nonprofits.
Their tools—from SEO and social media to AI-driven lead bots and automated marketing systems—help clients attract, nurture, and convert leads with ease. Tackling everything from website optimization to AI agent strategy, they streamline operations and deliver measurable results
Experiment Zone is a conversion-rate optimization (CRO) agency headquartered in Austin, Texas, dedicated to transforming websites into high-converting, customer-centric experiences
Led by industry expert AJ Davis—formerly the lead UX researcher on Google Optimize—the team combines scientific rigor and real-world experimentation to drive revenue growth
We partner with both B2B and B2C businesses—spanning e‑commerce, SaaS, finance, health & wellness, and more—to uncover opportunities through data-informed research, A/B testing, and strategic UX improvements
www.experimentzone.com