Part 1/3: Conversion Rate Optimization from A to Z

Are you getting started with conversion rate optimization? Our Founder and CEO, AJ Davis, talks through all the tools you need to start implementing and optimizing your website today.⁠

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Questions AJ answered:

• How did you get started with Experiment Zone? Talk me through it.
• What elements should an entrepreneur or business owner have on a website?
• What is conversion rate optimization?
• Do you have a tip for new entrepreneurs who don’t have the tech skills and want to start working on conversion optimization in their business?
• What are the common myths regarding conversion rate optimization?
• What is A/B testing?
• Why is it so important?
• Can you give us a few actionable tips/methods for entrepreneurs looking for ways to optimize their website?
• What’s the most common reason for people failing at this?
• What are some specific roadblocks to watch out for?
• What support and/or resources are available?
• What services and solutions do you offer for businesses who want to optimize their website for conversion?

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Tools to start optimizing your website:

• First Impression testing.
• • Make sure visitors know what the site is about.
• • Make sure they know where to click.
• Click tracking (like Hotjar, LuckyOrange)
• • Know where visitors are clicking
• • See how far visitors are scrolling
• Analytics (like Google analytics)
• Google Optimize*

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