Part 2/3: Conversion Rate Optimization from A to Z

Are you getting started with Google Analytics? Our Founder and CEO, AJ Davis, talks through Google Analytics and where to start along with many of the features that can help increase your conversion rate.

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Questions AJ answered:

• What is Google Analytics and how does it work?
• Can you give us a walk through of Google Analytics? What happens once I log in?
• What are the main metrics to take into consideration?
• Can you tell us about the reports that you should keep and eye on while analyzing your website performances?
• What are other elements that people should watch out for?

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