Setting The Right Metrics

In this episode of Rebooting Business, I talk with AJ Davis. AJ Davis is an industry expert in user experience strategy with a proven track record for delivering value to businesses.

AJ is a Wellesley College alumnae and has a Master's degree in Human Factors in Information Design from Bentley University.

Some of the topics we discuss in this interview include:

Her background and experience

Small business approaches

What small business owners can do to level the playing field

How digital marketers can bridge the gap with small business owners who need our help the most but also conversely less likely to use online marketing

At what point do conversions and metrics become relevant to typical business owners?

‍

We also touch on a few more topics in this interview. To learn more about digital marketing for business growth, visit www.dms.blue today.

Experiment Zone

Boldly Blue

‍