About AJ Davis
UX Researcher, CRO Strategist & Founder of Experiment Zone
Usability isn’t just about making things easier—it’s about creating experiences that empower people and drive meaningful outcomes for businesses
AJ Davis
Owner, Experiment Zone
AJ Davis leads Experiment Zone as founder and CEO, bringing together deep UX research expertise and conversion-driven experimentation to help companies design digital experiences people love—and that grow revenue.
With a master’s in Human Factors from Bentley University and a background in human-computer interaction, AJ has held key roles in both product and agency settings. She spearheaded user research at Google Optimize, then built and scaled the UX and optimization practice at Clearhead, working with clients like CVS, Lululemon, and Steve Madden.
Her philosophy: research defines the “why,” and experimentation proves the “how.” She believes insights without action are wasted. Under AJ’s guidance, Experiment Zone deploys that ethos across usability studies, hypothesis building, A/B testing, and data-driven roadmapping.
She also co-edited Usability for the World: Building Better Cities and Communities, hosts the Experiment Zone Podcast, and regularly speaks about the convergence of user research and conversion optimization.
If you’re curious what your customers really think, or want to test smarter, always at scale—AJ is passionate about helping you uncover clarity and impact.
Connect with AJ: LinkedIn / Contact her via ExperimentZone.com
With a master’s in Human Factors from Bentley University and a background in human-computer interaction, AJ has held key roles in both product and agency settings. She spearheaded user research at Google Optimize, then built and scaled the UX and optimization practice at Clearhead, working with clients like CVS, Lululemon, and Steve Madden.
Her philosophy: research defines the “why,” and experimentation proves the “how.” She believes insights without action are wasted. Under AJ’s guidance, Experiment Zone deploys that ethos across usability studies, hypothesis building, A/B testing, and data-driven roadmapping.
She also co-edited Usability for the World: Building Better Cities and Communities, hosts the Experiment Zone Podcast, and regularly speaks about the convergence of user research and conversion optimization.
If you’re curious what your customers really think, or want to test smarter, always at scale—AJ is passionate about helping you uncover clarity and impact.
Connect with AJ: LinkedIn / Contact her via ExperimentZone.com
Publications featuring AJ Davis
