In the competitive and quickly changing landscape of online retail, finding strategies to get and keep customers is important. One strategy that many online shops use is called “product bundling.” This strategy is how businesses put together related items and sell them as a single package on a single product page. Bundling products for a discount helps shop owners recommend related items, improve average order value (AOV) and units per transaction (UPT), and ultimately increase their customer base and loyalty.
Bundles are also a strategic choice within a conversion rate optimization program. Bundled products make it easier to shop and incentivize shoppers with a good discount on a group of items, increasing the chance that they’ll purchase from a business at all.
In this blog post, you will find out more about how bundles are a great tool for eCommerce businesses, how to make bundle packages, and some tips on making bundle deals that your customers will respond to and ultimately purchase.
Making bundles is beneficial for stores to sell more items and earn extra money. It’s called a bundle when they put two or more products together in a special package. When people find it’s a good deal or a nice way to get what they need, they’ll buy a single bundle with multiple items, and ultimately the store makes more money. There are several ways to bundle products:
One way is to combine items that go well with each other via cross-selling. If you’re selling video games, you could bundle a game console with several games and extended storage. This approach helps customers get everything they need to use a product in one package.
The other way to combine products is to encourage people to want to buy better products—upselling. You can do this by offering a bundle of regular and fancy products. It’s like saying, “Hey, if you buy the luxurious items, you get some regular items too.” This makes customers want to spend more.
When you buy several of the same items at once, like a shirt or a phone, you can encourage visitors to purchase by providing a saving per item through what we call “discount bundles.” Instead of buying one item at a time, they can buy a larger quantity in a single purchase, and they pay less for each one. Businesses can reduce their per-item shipping costs, and increase their AOV by using discounted bundles.
Putting together themed items, known as themed bundles, is a way to create a special shopping experience for people who love a particular hobby. Imagine a pickleball-themed bundle that makes it easy for pickleball fans to find what they want (and more)For example, a bundle could have a cool pickleball bag to carry gear, a pickleball mug for enjoying drinks after playing, and a cute pickleball keychain to show off the love for the game.
These bundles not only make it simple for shoppers but also make it easier for companies to display related products side-by-side, reducing the amount of time a customer spends browsing (and potentially missing items they’d purchase).
For the thoughtful gift-giver, bundling provides a one-click opportunity to find a themed gift that the recipient will love. Customers respond well to bundles designed thoughtfully. For example, they may be looking for items to send to a friend during surgery recovery. They could come across a ‘Get Well Soon’ themed bundle, with comforting essentials like cozy blankets, soothing teas, and inspirational books.
By bundling together items that complement and enhance one another, the gift becomes a heartfelt gesture that transcends the sum of its parts. Whether it’s a friend on the mend or a loved one in need of a pick-me-up, these thoughtfully assembled bundles embody the sentiment behind the well-wishing message, making them a cherished and memorable way to show you care. By assembling these thoughtful gifts as a bundle, you can simplify the decision for your customer and make it easier to purchase a thoughtful gift.
Retailers put these bundles together with items that are either limited or hard to find, creating a sense of excitement and wanting among customers. Insiders get special access to exclusive bundles that contain unique products, making them feel more special.
Insiders, like loyal customers or those in exclusive programs, get to buy these special bundles before everyone else. This not only excites customers but also helps the store get more attention. It’s like having a secret club where everyone feels important and gets access to the best and trendiest items. These bundles reward your loyal customers, reinforcing their connection to your brand.
This way of bundling products works well for holidays, special occasions, and times of the year when people have specific needs. For example, flower shops can put together special packages just for Valentine’s Day, offering different sets of flowers along with candies, chocolates, and thoughtful greeting cards.
Beauty stores can create special travel kits for the busy seasons, including smaller versions of facial cleansers, toners, and SPF 50+ creams. Doing this kind of bundling helps companies make more money during holidays and special times.
The ‘Buy one get one’ bundling strategy is a smart tactic often used by eCommerce businesses. With this method, when you purchase a main item, you can enjoy a discount on another complementary product or even receive a second product for free. This works especially well for products that people typically buy only once.
For example, in the electronics industry, most customers won’t need to buy the same hair dryer repeatedly. By offering a free or discounted complementary product, businesses can encourage customers to add more items to their shopping carts at a lower overall cost.
Bundling enhances the value of your products by adding extra features or items to the initial purchase. You can customize your product offerings based on your customers’ preferences, making your business stand out from competitors. This approach also helps clear out older inventory, increases the perceived value of your items to customers, and boosts overall sales.
Sometimes, stores have sales where they sell bundles for less money than if you bought everything separately. This makes customers feel like they’re getting a really good deal, so they buy more.
Customers might find it hard to choose from a wide range of products available. This can make people tired, and they might leave without buying anything. Bundles make it easier because the store picks out items that go well together. So, you don’t have to think too hard. This helps you make up your mind and purchase more products.
So, making bundles is a smart way for stores to sell more products and make more money. It’s like giving customers good deals, helping them choose, and making them want to buy more.
Online stores like to find ways of getting more customers and making more money. One effective strategy they employ is selling bundles. Bundles are products put together to make a package. They help both the customers and the stores a lot. Let’s see how:
Bundles are like ready-made collections. You don’t need to pick each thing; it’s all there. It’s like making shopping easy and fun.
To make high-converting bundles for your online store, you need to plan carefully, know your customers, and use your products in the best way. Here’s how to do it step by step:
Step 1: Know Who Likes Your Products
Step 2: Pick the Right Products
Step 3: Make a Plan
Step 4: Make Strategic Bundles
Step 5: Show Why Bundles Are Great
Step 6: Put Bundles in the Right Place
Step 7: Get People Excited
Step 8: Keep an Eye on Your Bundles
Step 9: Tell Everyone About Bundles
Step 10: Try New Bundles
In online stores, using special deals (bundles) can stimulate higher purchases, but you have to be strategic about it. We need to make sure our deals are what our customers like and help us sell more.
A/B testing, which is also called split testing, is like a scientific experiment. We experiment with different bundles to see the most effective one. We show these deals to some people and see what they like the most.
To do this, we follow a step-by-step plan that helps us figure out which deal is the winner. Once we find the best deal, we use it in our store to make more people happy and buy more items. We keep doing these tests over time to keep getting better and better at making people happy and selling more things. It’s like a continual process of trying new strategies to achieve excellence.
Bundles can help your online store make more money and keep customers coming back. They also make your store stand out from others.
To make bundles work, you need to learn about what customers like, look at what your products do, and keep an eye on how well they sell. This will help you pick the right products to bundle together and choose the best prices.
You also have to check how well your bundles are doing by looking at what people buy and what they say. This way, you can make your bundles better and sell even more items.
Want help using bundles for your online store? Talk to our ecommerce experts for free at Experiment Zone. We can give you free advice on how to use bundles to make your store better and make more money.
