Intro: Announcement + Credibility Signal
We’re thrilled to announce the publication of Usability for the World: Building Better Cities and Communities—a groundbreaking new book that brings together global voices working at the intersection of design, accessibility, and civic impact.
Experiment Zone’s founder, AJ Davis, proudly served as co-editor of this volume and contributed three chapters that reflect our deep commitment to inclusive, human-centered design. This project stands as a testament to how usability practices can drive not just business performance, but systemic, positive change in communities around the world.
- Usability and CRO: Two Sides of the Same Coin
- At Experiment Zone, we’ve long championed the idea that usability and conversion rate optimization (CRO) are fundamentally linked.
- Good usability reduces friction, builds trust, and empowers users to complete tasks, outcomes that also happen to boost conversions. The themes in Usability for the World, such as designing for accessibility, creating intuitive interfaces, and meeting people where they are, don’t just benefit underserved populations. They elevate experiences for everyone.
- The book Usability for the World underscores a pivotal principle: inclusive design isn't merely a moral imperative—it's a strategic advantage. By centering design around the needs of diverse users, including those with disabilities, we not only foster equity but also unlock innovations that benefit everyone.
- Why This Matters to Our Clients
- In today’s digital landscape, usability is no longer optional. Your users expect seamless, accessible, and inclusive experiences. Every frustrating interaction is a lost opportunity.
- The best CRO strategies are built on a foundation of clear, intuitive, and inclusive usability. That’s why we continue to invest in research, thought leadership, and books like Usability for the World—so we can bring the most effective, future-focused solutions to our clients.
- Our key services are designed to enhance user experience and accessibility:
- A/B Testing: We implement A/B testing to compare different design elements, enabling data-driven decisions that improve user engagement and conversion rates.
- UX Audits: Our comprehensive UX audits identify usability issues and areas for improvement, ensuring that digital products are intuitive and user-friendly.
- About the Book
- 📘 Title: Usability for the World: Building Better Cities and Communities
🖊️ Edited by: Amanda Davis & Elizabeth Rosenzweig
📅 Published: 2025
🌍 Audience: Designers, researchers, civic leaders, and technologists committed to making the world more usable for all. - This book highlights real-world applications of usability in public spaces, government systems, healthcare, education, and more. It demonstrates how intentional design can help dismantle barriers and build a more inclusive, connected society.
- AJ Davis co-authored three chapters, each exploring the impact of usability on community well-being, digital inclusion, and civic engagement.
Chapter 1: Introduction to Inclusive Design
- Emphasizes the importance of designing digital products that are accessible and usable for everyone, highlighting the benefits of inclusive design practices.
Chapter 2: Practical Strategies for Accessibility
- Provides actionable strategies and best practices for implementing accessibility in digital products, ensuring compliance with standards like WCAG.
Chapter 3: If It’s Annoying, It’s Probably Not Accessible
- Explores common annoyances in digital products such as slow loading pages, poor layout, and unclear icons and discusses how these issues often correlate with accessibility problems, offering solutions to enhance user experience.
- What’s Next
- The work doesn’t stop with the book. These insights are already shaping our strategy at Experiment Zone, and we’re excited to keep the conversation going.
- We’ll be sharing case studies, talks, and tools inspired by this book in the coming months. We'll delve into real-world examples that illustrate these principles.
One such case study explores how user-centered design principles were applied to improve urban spaces, making them more accessible and user-friendly for all residents.
Stay tuned as we unpack these insights and provide practical tools to help you implement inclusive design in your own projects.
🚀 Or work with Experiment Zone to optimize your digital experience.
Let’s build a more usable world together.
