In this episode, AJ welcomes Kenny Kwiatkowski from Grasshole to discuss his revolutionary product aimed at protecting sprinkler heads. Ken delves into the issues with traditional cement donuts and how his patented Grasshole product offers a multi-functional solution to keep sprinkler heads aligned and protected from various damages. He explains the broad customer base for this product, including homeowners, property management companies, and even schools. Ken also talks about his marketing strategies utilizing social media, Google, YouTube, and LinkedIn to reach potential customers.

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The episode features a comprehensive live conversion audit of Grasshole’s website with recommendations to improve user experience and drive sales. Ken shares the origin story of Grasshole, how he identified the problems with existing solutions, and the steps he's taking to rebrand the product to 'Sprinkler Guard' for better market clarity. The conversation wraps up with actionable insights on e-commerce optimization and Ken's future plans, inviting potential partners and customers to connect with him for bulk orders and collaborations. Tune in for an insightful discussion on innovative lawn care solutions and effective online business strategies.

00:00 Meet Kenny Kwiatkowski of Grasshole

01:06 The Innovative Features of Grasshole

01:47 Target Customers and Market Reach

02:48 Marketing Strategies and Online Presence

03:16 Website and E-commerce Insights

04:19 Origin Story and Product Development

07:27 Conversion Review and Website Rebranding

09:29 Live Walkthrough of Grasshole’s Website

10:33 Reviewing Call to Action and Navigation

12:14 The Importance of Calling Out Use Cases

13:43 Use Cases and Products by The Numbers

16:16 Enticing Conversions Through Free Shipping

17:21 Condensing Copy for Clear Communication

18:25 Grasshole’s Sponsorship of Veterans Organizations

19:57 Ken’s Audit Takeaways and Future Pans

21:21 How to Connect with Ken and Grasshole