In this special e-commerce-focused episode, AJ sits down with Leonardo Caracas, a partner at Jump Ventures. Leo discusses his journey from starting Gocase, an e-commerce brand that reached nine-figure success, to running Jump Ventures, an accelerator for scaling e-commerce businesses. He shares invaluable insights on key strategies such as conversion rate optimization, optimizing pricing and bundling, and the importance of cultural fit in hiring. Leo also outlines his approach to rapidly growing brands from seven to eight figures using a proven playbook developed from his experiences at Gocase.
Listeners will learn about the crucial elements of effective e-commerce management, including how to approach CRO with a 'minimum effort, maximum impact' mindset. Leo emphasizes focusing on significant changes that can be validated quickly through data rather than small tweaks with minimal visibility. The episode is packed with practical tips and lessons on optimizing landing pages, improving product visibility, and making impactful pricing decisions that drive higher average order values (AOV). Tune in to gather actionable advice for efficiently scaling your e-commerce brand.
00:00 Meet Leonardo Caracas
02:15 Day-to-Day Operations at Jump Ventures
03:14 The Gocase Story: From Brazil to Global Success
06:21 Key Lessons and Critical Moments in Business
08:53 Hiring Tips: The Importance of Cultural Fit
10:36 Conversion Rate Optimization: Strategies and Insights
14:53 Pricing and Bundling Strategies for E-commerce
19:59 Landing Pages and Product Development
23:14 Common Mistakes and Prioritization in CRO
25:40 Conclusion and How to Connect with Leo and Jump Ventures