In this episode, AJ sits down with Margaret Yang from MY Advisory to discuss her extensive experience in e-commerce product strategy. Margaret explains her approach to understanding customer needs, curating product assortments, and optimizing online user experiences. They explore how to effectively communicate a product's value through merchandising and conversion rate optimization, providing listeners with practical tips and insights into these critical areas. AJ and Margaret also touch on how to balance product assortment and the importance of early alignment in product and marketing strategies.
Margaret shares her thoughts on the vital role of product imagery and the complexities of catering to different customer segments, including novices, experts, and gift-givers. The episode offers valuable advice for e-commerce store owners, emphasizing the need for clear communication and a customer-centric approach. Margaret underscores the importance of understanding your target consumer and ensuring all team members are aligned with these core principles. Listeners are encouraged to start planning their holiday merchandising strategies now to maximize their success during the busy holiday season.
00:00 Meet Margaret Yang
01:47 Common E-commerce Challenges and Solutions
03:18 The Intersection of User Experience and Product Strategy
05:21 Tips for Effective Product Merchandising
07:26 Best Seller Sorting and Curration Techniques
08:39 The Vital Importance of Photography and Video
10:10 Balancing Product Assortment and Customer Experience
12:57 Conveying Clear Information While Balancing Choice
16:30 Balancing Financial Realities with Merchandising
17:36 The Advantages of a Curated Assortment
19:25 Optimizing Product Imagery and Descriptions
22:56 Opportunities for Simplifying Selections
24:50 How Your UX Caters to Different Buyers
28:10 Final Thoughts and Advice for E-Commerce Stores
30:35 How to Connect with Margaret and MY Advisors