In this episode, AJ sits down with Tee Forton-Barnes, the founder of Water Buffalo Club 716. Tee shares the story behind her thriving Buffalo Bills fan club and its unique line of hats and apparel. The discussion unpacks the journey of starting this community and online store, the challenges of seasonality, and the struggle to gain broader brand visibility. Tee’s passion for her business shines through as she describes the growth from a single blue hat to an expansive range of merchandise that now attracts fans from around the world.
AJ dives deep into the intricacies of improving the e-commerce experience on Tee’s website, offering valuable insights into better product placement, simplifying navigation, and enhancing user engagement through direct information and visible customer reviews. The episode wraps up with Tee reflecting on the actionable tips to optimize her site and improve business success.
Tune in to learn about effective strategies for converting website visitors into loyal customers and the importance of clear digital communication in driving online sales.
Chapters:
00:00 Meet Tee Forton-Barnes
01:46 The Origin Story of Water Buffalo Club 716
02:57 Exploring the Club’s Unique Hats and Merchandise
05:22 Challenges and Successes in E-commerce
09:06 Website Review and Recommendations
09:45 The Community Role of Buffalo Club 716
11:08 Communicating Your Product Quickly 1
1:59 3 Keys When Designing an E-Commerce Website
13:51 The Importance of Developing a Clear Hero Section
14:48 Reducing Text Clutter Without Losing Meaning
15:55 Key Elements to be Placed Above the Fold
17:32 Developing Clarity In Your Product Lineup
18:17 The Pros and Cons of Instalment Payments
19:15 Final Thoughts and Takeaways