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Navigation Optimization

Navigation Optimization

What does it mean to optimize a site's navigation?

How we'll increase conversion

Who should optimize their navigation?
You should optimize your navigation if you have more than a few pages on your site.
For e-commerce companies, you should be testing your navigation if you offer more than one product type.
How it works

Our seamless process

Step 1 | Kickoff (Week 1)

In this 30 min call, we'll make sure we understand your goals. We'll get access to your analytics platform, so we can collect the data to inform our strategies. We'll also discuss expectations & set up our collaboration with your other partners. We'll also conduct navigation testing using card sorting and A/B tests, so we can understand the ideal navigation for your audience. You'll get a practical navigation that optimizes your navigation for web visitors to move around your site more easily.

Step 2 | Uncover Conversion Opportunities (Week 2 + 3)

During this step, we'll find and prioritize your conversion opportunities. This step includes: Analytics Review User Experience Audit As we gather insights, we will prioritize these based on level of effort and expected impact.

Step 3 | Conversion Strategy Call

During this 1-hour call, we will review the Conversion Audit Executive Summary. You'll get the data we gather, insights, and recommended actions to increase your conversion rate.

Contact us

Get in touch

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