Site Experience Audit

We will review key pages across the browsing and purchasing funnel against a UX checklist. Examples of some of the heuristics used include: Users are able to undo and redo their actions Users have consistency between words, behaviors, or actions Users can leave unwanted states ('undo') Calls to Action are action-oriented Search always returns results The full list of heuristics used in our analysis will be presented alongside the results in the checklist.

Identify the top issues in the way of conversion. We'll identify the core customer personas and their journey through your website. You’ll uncover the top pain points across the journey - and our recommendations for how to resolve them in the short and long term. As we gather insights, we will prioritize these based on the level of effort and expected impact.